Impact Of Product Packaging On Consumer Perception And Purchase Intention
Impact Of Product Packaging On Consumer Perception And Purchase Intention . The scope of this study would delimit all consumers in enugu metropolis. 0.25 at 400 lx, p = 0.024; “Impact of packaging on consumer buying behavior" from www.slideshare.net Past studies found that the use of texts, brands, and metaphorical images on coffee packaging moderately influenced product expectations, intrinsic quality perception, and purchase intention. It spends large sums annually on packaging research. The consumers are located at five popular existing markets in the metropolis (which are ogbete market, twenty super markets including shoprite and ten high traffic points across the.